Erika Bronze always dreamed that she could make a living from tanning. What started as a game with her cousins before a funk party became a business built on skill and conviction.

Today, her Rio rooftop welcomes around 70 women a day. Many said it would fail. Word of mouth and support from local MCs fueled its growth. The breakthrough came with Anitta’s Vai Malandra video, where the singer wore Erika’s tape bikini, turning a neighborhood ritual into a global image.

Born on the rooftops of Rio’s suburbs, the tape bikini reflects Erika’s own technique and tanning formula. Her ambition now is simple and bold: take this culture beyond Brazil’s borders.



This short documentary was made for the agency Adolescent Content.

https://adolescentcontent.com/work/adolescent-presents-60-second-docs